The National Retail Federation reports that a record-breaking 73% of Americans plan to partake in Halloween activities in 2023, up from 69% the previous year. This holiday is a significant economic force, with Americans projected to spend over $12 billion, a substantial increase over previous years when adjusted for inflation.
This translates to an average expenditure of over $100 annually for Halloween preparations per household. The primary spending categories include costumes (34% of total spending), decorations (32%), candy (30%), and greeting cards (4%). Interestingly, adult costumes account for nearly half of the costume spending, while children and pet costumes make up 34% and 17%, respectively.
While most online shopping for Halloween happens in October, nearly 30% occurs in the preceding 3 months (July to September), although this percentage can vary by location. West Virginia led all states, where nearly 36% of online shopping for Halloween supplies occurs between July and September. At the opposite end of the spectrum, only 27.2% of Halloween shopping occurs during the same 3 months in Vermont.
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Alex Miller, Special to the Daily Press
