Bloomingdale's Santa Monica is unveiling a limited-edition outpost featuring exclusive apparel and accessories that will benefit the Surfer's Healing Foundation, an organization that takes autistic families to the beach to learn how to surf.
The outposts launched on April 1 with designs by Aiaiai, Altru, Aviator Nation, Garrett Leight Sunglasses, and more. No less than 10 percent of the proceeds will go to benefit the foundation.
Bloomingdale's will be hosting a party to celebrate the collection next Thursday, April 11, from 6 p.m. to 9 p.m. Dr. Dorian "Doc" Paskowitz will be signing his book, "Surfing & Health."