This past month, med-spa Dripology at 1411 7th St. unveiled its FAST NAD+ IV drip, delivering the powerful benefits of NAD+ in just under 15 minutes. Found in all living cells, nicotinamide adenine dinucleotide (NAD) is designed to boost cellular energy, mental clarity and longevity.
While NAD+ treatments (also available at Dripology) can take anywhere from 1-4 hours, the FAST NAD) drip gives a patient one-fourth of a typical dosage, something Chief of Operations Amin Afshari (brother of founder Hamed Afshari) said creates “the sensation of what the IV drip feels like without being stuck to it for hours on end.”
“It’s not a substantial amount to really tip the scales for you, but what it does is it opens your mind to the possibility of utilizing that on many different fronts,” Afshari added.
He explained that NAD+ drips work on a cellular level, helping cells to “read directions” better. The drips are now a part of the wellness package for Dripology, which began as a venture between the Afshari brothers in 2019.
Starting as an IV delivery company that year, the brothers (Hamed a nurse, Amin an engineer) had a year of revenue under their belt when the COVID-19 pandemic hit. Not knowing what the future would hold, the pandemic became a boon when Los Angeles residents requested IV drips when they became sick, whether it was COVID or another illness.
Opening the Downtown Santa Monica med spa in 2022, the brothers have preached a professional ethos. They aimed to be the opposite of what Hamed’s wife, celebrity makeup artist Ash Holm, saw her clients experience in the field.
“[A] guy would come in with jean shorts, [a] t-shirt and his hair wasn’t even tied up behind his back, just messy … Hamed, being a nurse, his whole demeanor was ‘this can be done better, this can be done at a higher level,’” Amin said. “This is not the Wild West … we have some documentation, we do some vitals, we ask you what’s going on and then we give you the treatment, and we look professional when we do it. We’re wearing scrubs, and you have a nurse, and she provides education with the service that you’re getting.”
Ever since opening the Santa Monica space in 2022, the services have expanded to include Botox, Morpehus8 Microneedling, PRP Therapy and Semaglutide weight-loss medication. Regardless of the service received, the brothers didn’t want to take advantage of their customers, with Amin likening it to avoiding a situation where a mechanic takes advantage of an individual not knowledgeable about vehicles.
“I want people to always come back here and feel safe coming here and know that they’re not going to get nickeled and dimed,” he said. “[They] feel like a king or queen when they come in here … [we] want you to be immersed and feel taken care of.”
While the Dripology team has talked about franchising in other locations, Santa Monica was picked as a med spa spot since it has “always” been a favorite of the brothers, even when they were visiting from their native East Coast.
“Santa Monica has this groundedness [sic] to it … even though it’s upscale, even though it’s a really nice city … it’s got a groundedness [sic] to it,” Amin said. “People [are] more chill, and they’re more open and we really like that it’s less trendy … it’s more [of becoming] a staple in the community when you start getting integrated into it.”
For more information on Dripology and the FAST NAD+, visit dripology.co.
thomas@smdp.com
