Groundwork Coffee is now supported by the distinguished B Corp certification. B Corp Certification is for businesses what organic is to food products: a promise that a company is doing business in a way that meets rigorous standards of verified performance, transparency, and accountability.
“At Groundwork, our mission is to source and share exceptional organic coffee that inspires people to work hard, dream big, and impact the world,” says Jessica Smith, Vice President of Marketing. “It’s a goal that has been part of Groundwork since we opened the Venice Beach café in 1990, and one that has come to fruition in the best way possible with our new Certified B Corp status.”
Part of how Groundwork reached B Corp status is by offering only Certified Organic coffee that is ethically sourced. Through methods like direct trade farming practices and funding revolving credit lines, Groundwork ensures farmers have livable wages that make a difference for their families. They also support organizations like the Rainforest Alliance and UTZ, which ensure business is done fairly in countries where their beans are sourced. From the start, Groundwork has cared deeply about supporting all contributors to your morning cup of coffee, from the farmers, exporters and truckers to the warehouse workers, roasters, and baristas. It’s a global effort.
“The team at Groundwork believes that coffee is a perfect platform for community building and that coffee can bring people together in a powerful way that sparks joy and offers a shared experience,” says Eddy Cola, CEO. “I’m deeply proud of what we’ve achieved and know that our team is up to the challenge to deliver on the B Corp commitments, year after year, to ensure Groundwork operates in a way that serves our people, our partners, our planet and our customers in the best way.”
For more information, visit www.groundworkcoffee.com
Submitted by Susie Haley