Hotel Casa del Mar, an Edward Thomas Collection property, announces the appointment of Max Jonas as General Manager of this iconic luxury beach destination. Jonas will oversee all operations at the landmark property, leading multiple department teams to ensure its continued success.

A seasoned hotelier, Jonas has served in various positions within Firmdale Hotels for the past 17 years. Most recently he served as General Manager of the Crosby Street Hotel in New York and prior to that, Assistant General Manager of The Whitby Hotel.

Throughout his career, Jonas has demonstrated impressive leadership, a thoughtful management style and an eye for detail.

“Max has an impressive background and impeccable reputation in the industry. We are thrilled to have him join our team of exceptional hospitality professionals. He has a notable track record of exceeding guest expectations and motivating others to succeed,” said Charlie Lopez-Quintana, Vice President and Managing Director at ETC Hotels. “At Hotel Casa del Mar, as well as at our sister hotel Shutters on the Beach, we strive to consistently exceed guest expectations. We are especially appreciative of all who are traveling and choose to spend their valuable time with us at the beach. With the addition of Max’s leadership, we will continue to deliver superior service and memorable experiences for all our guests.”

Jonas hails from the UK and lived in New York for 11 years, where he discovered an unexpected love of baseball. Along with his wife Maryna and daughter Zoe, he looks forward to absorbing all the cultural elements that the West Coast has to offer.

To learn more about Hotel Casa del Mar, please visit:

Submitted by Kendal Hurley, BPR