Gelson’s customers across Southern California are encouraged to take part in the company’s annual toy drive, December 1-20, and donate a toy to a child in need. The toy drive, which will take place at all 27 stores as well as internally at Gelson’s corporate office and warehouse, will benefit disadvantaged children throughout the region.

Returning partner organizations for the toy drive include: Children’s Hospital Los Angeles (CHLA), Barbara Sinatra Children’s Center, and Toys for Tots. New partnerships this year are: Promises 2 Kids, Miracles for Kids, and Miller Children’s & Women’s Hospital, Long Beach. In keeping with tradition, Gelson’s employees will be personally delivering some of the toys, following all COVID-19 rules and guidelines.

The toy receptacles at Gelson’s stores will be designated red bins or branded containers provided by the partner organizations. A list of suggested donations can be found at the store front desk and on Also, some partner organizations are requesting online donations – check their sites for more information.

“We felt it was especially important to keep the tradition of the annual toy drive alive this year,” said Gelson’s CEO and President Rob McDougall. “We have a long history of customer service extending beyond our stores and into the community. As we enter our 70th year in business in 2021, we look forward to continuing to work with our nonprofit partners – and we are grateful for the generosity of our customers. Together with our Gelson’s associates, let us make the holiday season brighter for families in need across Southern California.”

Please visit Gelson’s website for further details on the annual toy drive.

Paulette Kam