This special content is made possible through the Santa Monica Economic Recovery Task Force and its outreach partners: City of Santa Monica, Downtown Santa Monica, Inc., Main Street Business Improvement District, Montana Avenue Merchants Association, Pico Improvement District, Santa Monica Chamber of Commerce, Santa Monica Pier Corporation, Santa Monica Place, Santa Monica Travel & Tourism, and 18th Street Arts Center.

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The following is a list of businesses on the Santa Monica Pier.

66 to Cali – Cozy shop selling road signs, books & apparel commemorating America’s first paved highway, Route 66
Bait & Tackle – Go-to at Santa Monica Pier for fishing rods, bait & tackle, plus refreshments & souvenirs.
Beach Burger – Colorful, waterfront snack shop with outdoor tables dishing up hamburgers, hot dogs & french fries.
Blazing Saddles – Bicycle rental service and tours.
Coffee Bean & Tea Leaf – Coffeehouse chain serving a variety of beverages including its signature ice-blended options.
DT Fruit Cart – Fresh cut fruit cart
Funnel Cakes – Signature Funnel Cake is a boardwalk treat that can’t be missed
Heal the Bay – Heal the Bay Aquarium features 100+ local marine animals and wildlife species
Marlene’s Beachcomber – your one stop beach shop for all your beach-going needs.
Oatman Rock Shop – a mixture of our classic 60’s merchandise of crystals and shells and as well as Santa Monica souvenirs
Pier Burger – Laid-back counter-serve food stand on the pier known for burgers & fries, custard & concretes.
Pier Gear – a beach-themed shop specializing in unique gifts and souvenirs.
Pier Photo – a great place to get a professional photo on the pier
Rusty’s Surf Ranch – Casual surfboard-bedecked bar/grill on the pier offering seafood, bar eats & live bands.
Seaside on the Pier – featuring a Sandwich Company and a Grille & Rooftop Bar with beautiful views.
Scoops Ice Cream & Treats – Proudly serving Lappert’s small-batch, premium ice cream.
Soda Jerks – Old Style Soda Fountain located on the Santa Monica Pier offering Ice Cream Sundaes, Ice Cream Specialty Drinks and Fountain Service.
Starbucks Ocean Front Walk – Popular coffee and snacks on the boardwalk.
Tamale Cart – hand made tamales in several flavors.
Tees-R-Us – Souvenir t-shirts, tank-tops and pullovers
The Albright – Rustic-chic re-do of a veteran fish house on the pier with local fare, craft beer & communal tables.
Trapeze School – offers trapeze and other aerial arts classes.
Two Photos in One – photo kiosk on the pier
Wetzel’s Pretzels – custom-made mobile Pretzel cart that is open most days by the Pier boardwalk.
Windy Time – gift and kite shop