By Misti Kerns

While the weather remains sunny and temperatures warm in our beach city, the calendar indicates that Fall has indeed arrived in Santa Monica. With the arrival of October comes pumpkins, Halloween decorations, autumn sweaters, and a few uplifting reminders and announcements from Santa MoniCARES.

National Do Something Nice Day

Saturday, October 5 was National Do Something Nice Day. This comes as a good reminder of all the ways we can impact our world for the better. Help someone with their groceries, hold the door, call your mom, hug a friend, buy a stranger’s coffee or just smile! Your actions can change someone’s entire day!

In honor of National Do Something Nice Day, we’re launching the Santa MoniCARES Good Newsletter. There’s just too much focus on bad news and not enough on the good vibes. So, we’ve created the Good Newsletter that will highlight good deeds being done by individuals and businesses in Santa Monica, launching January 2020. TOOT A HORN! Give a high five and celebrate with us. Share a story about something good. Email us at

SOCKtober Drive

Did you know that socks are one of the most requested items in homeless shelters and rehabilitation facilities? Ahead of the holidays, Santa MoniCAREs is starting the giving season early by celebrating “SOCKtober” by collecting new socks for infants, toddlers, children and adults.

Donations can be dropped off at Santa Monica Travel & Tourism’s Main Street Visitor location located at 2427 Main Street. Text ahead curbside pickup is available. Simply text (424) 443-8830 15-minutes ahead of your arrival and one of our friendly staff members will come out and unload your vehicle.

About Santa MoniCARES

Santa MoniCARES is a coalition of representatives from Santa Monica Travel & Tourism and tourism community partners with a mission to harness the hospitable nature and generosity of Santa Monica’s tourism industry and provide support to local non-profit agencies. For more information or to get involved, visit

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