Ralphs on Olympic & Cloverfield celebrated the completion of a major remodel with the unveiling of a new Fresh Fare format on Friday, August 9.
The store’s grand re-opening festivities were highlighted by complimentary tastings, a ribbon-cutting ceremony and the presentation of a $25,500 donation to the Westside Food Bank, a Santa Monica-based organization that shares Ralphs’ Zero Hunger Zero Waste social impact plan goal of ending hunger in our communities by 2025.
The reinvention of the Ralphs Fresh Fare format features the addition of thousands of new natural, healthy, organic, vegan and gluten-free products, while the décor emphasizes a country market-style that shouts fresh, natural and healthy. The new décor features decorative reclaimed wood in all departments along with signage and graphics featuring earth-tone colors, such as green and brown.
“With our improved Fresh Fare format, our customers here in Santa Monica will have a new, fresh and exciting way to shop,” said Ralphs President Mike Murphy. “The store now has a better selection of products, which will provide our customers with a one-stop shop for all their grocery needs.”
The improved Olympic & Cloverfield Ralphs Fresh Fare store is managed by Shelley Guzman. Shelley is a 17-year Ralphs veteran, who has held a variety of positions with the company including district shrink coordinator and district service deli/bakery coordinator. She has been the store manager at Ralphs #292 since 2016.
“With our new look, expanded and unique offerings and great service, I want customers to know that they can count on me and the entire Ralphs Fresh Fare of Santa Monica team to continue to provide an easy, fresh and remarkable shopping experience,” said Guzman.