T-Mobell: Two large corporations will temporarily fuse to host a pop-up event featuring phones and tacos.

Visitors to T-Mobile’s Third Street Promenade can get free Taco Bell tacos and merchandise from July 23 to 25.

T-Mobile and Taco Bell are creating their first co-branded T-MoBell stores in Santa Monica, New York and Chicago. T-MoBell stores will serve a limited edition T-MoBell Freeze, free tacos and co-branded merch, according to a T-Mobile press release. Each location will also host celebrity meet-and-greets.

T-Mobile Un-carriers already get free Taco Bell every Tuesday and the company extended the same giveaway to any T-Mobile customer during this year’s Super Bowl.

T-Mobile CEO John Legere said the T-Mobile Tuesdays app was number one in the App Store while Un-Carriers snagged more than 14 million free tacos through the app. Tacobell.com also recorded its highest online order day to date when the giveaway launched.

“People love tacos. And they love their phones. T-MoBell is the ultimate fusion of those two loves, and we can’t wait to show everyone what we’ve cooked up,” Legere said.

T-Mobile’s location at 1410 Third Street Promenade will offer the deal between 2 and 5 p.m. on July 23, 24 and 25 while supplies last. A celebrity guest will appear on opening day. Freebies will include Taco Bell socks and a stick-on phone wallet.

madeleine@smdp.com

Leave a comment

Your email address will not be published.