Target is taking aim at a new store in Santa Monica with a preliminary hearing for a location at 420 Broadway.

The Architectural Review Board will hear a design review for the proposed store at their May 20 meeting. The company is considering occupying the former Fred Segal building at the corner of 5th and Broadway with a goal of opening in 2020.

The store will occupy 24,000 square feet of space in a building that retailer Fred Segal vacated in March 2016. Renderings of the location show a one-story building with wood paneling and windows facing the street.

Signage announcing the ARB hearing went up last week but incorrectly listed the meeting as Monday, May 12. Justin Becker, a spokesman for the project, confirmed to The Daily Press that that sign was an error and the hearing would take place on May 20 at the ARB meeting in City Hall.

The store would be Target’s first foray into Santa Monica although the company tried to open a large store at the corner of Santa Monica and 5th in 2001. That effort was abandoned in the face of heavy community opposition. Target has since opened stores nearby in Sawtelle, Culver City and Westwood.

Join the Conversation


  1. As a resident of Santa Monica for over 30 years, I am thrilled to welcome Target to our neighborhood. Currently I have to drive to Culver City or West Hollywood to shop at Target. Target has a great selection of organic vegetables at reasonable prices. Old arguments about big box retailers putting mom and pops out of business are no longer valid with the advent of Amazon prime. Target will be a great amenity to Santa Monicans of all income levels which cannot be said about the remodeled Santa Monica place and 3rd street promenade which cater to the one percent. Please approve this project ASAP. It’s even more critical now that we no longer have Sears.

  2. This is a Excellent idea is good to have also affordable stores am sure it will have great sales and attract many tourist and also locals.
    The only thing is making people go away is the promenade start smelling pee and there is not enough police walking around to ensure safety to locals and tourist.
    Thanks for the new updates.

Leave a comment

Your email address will not be published. Required fields are marked *