Laurel Rosen, S.M. Chamber of Commerce President/CEO, is flanked by Leo Kauranen and Michael Schoenfeld of Salon Tru

Daily Press Editor

Local shoppers can now vote for their favorite Santa Monica businesses with the start of the annual Most Loved contest.

During the month of February, businesses will compete in 32 categories. The public is encouraged to vote in as many categories as they can and participants who vote for more than 15 categories, will be entered to win a Most Loved Raffle Prize.

“Many of our local businesses have an impressive following of dedicated, loyal customers.  And this is deservedly so, they are offering great customer service along with goods and services that we need and want,” said Jennifer Taylor, Buy Local SM Committee Chair. “The Most Loved SM contest is a great way to celebrate customer loyalty and also recognize best practice in customer service.”

According to Taylor, the contest began in 2014 as a partnership between Buy Local Santa Monica Committee, the Santa Monica Daily Press, the City of Santa Monica, four business improvement districts including Main Street, Montana Avenue, Pico Boulevard and Downtown Santa Monica Inc., as well as the Santa Monica Chamber of Commerce, Santa Monica Travel and Tourism and Santa Monica Pier Corporation.

Taylor said the contest has evolved over time and there have been several category expansions or revisions for the sixth iteration. Voters can now nominate their Most Loved New Business (opened in 2018/19) and Most Loved heritage business (30 year or more in business). In response to the popularity of upcycled shopping, there’s now a category for Most Loved Vintage/Consignment/Thrift Store.  

“Santa Monica has a lot of very cool vintage stores and we have a self-guided Cycle Chic Vintage Bike Ride tour on our Buy Local website ( that is very popular with local and visitors, alike,” said Taylor. “This category will help us highlight some more cool, sustainable local shops.”

Voting is open through Feb. 28. At the conclusion of the voting phase, results are counted and winners will be announced at a public celebration. Winners receive a plaque and window decal. The top three businesses in each category are included in the published Most Loved Guide (produced by The Santa Monica Daily Press).

“The visitors to Santa Monica want to go where the locals go, and what better guide than the Most Loved Santa Monica publication and website,” Taylor. “We all want to try the Most Loved Happy Hour place or visit the Most Loved SM Farmers Market vendor to see what makes them so special.  Most Loved SM brings attention to our local business community and celebrates what makes our community specials.”

To vote in the contest, visit For more information about the Most Loved Businesses contest visit:

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