Target and Tesla have announced plans to open locations in Santa Monica but have not yet filed applications with City Hall.

Target is looking to open at 420 Broadway in downtown Santa Monica in 2020, a company spokesperson confirmed. The store will occupy 24,000 square feet of space in a building that retailer Fred Segal vacated in March 2016. Renderings of the location show a one-story building with wood paneling and windows facing the street.

The store would be Target’s first foray into Santa Monica. The closest locations are in Culver City and Westwood.

The City of Santa Monica has been in talks with Target but has not received any applications to renovate the building since officials last spoke with the company in November, said David Martin, director of planning and community development. He said he thinks a 2020 opening is possible if the company moves quickly through the architectural review process.

Likewise, Tesla has not filed any applications with the City to build a Supercharger at 1401 Santa Monica Blvd, which is currently occupied by a Christmas tree lot, Martin said. The company’s CEO Elon Musk announced the location in a tweet earlier this month and Martin said the company last met the City about the project about three months ago.

Tesla operates thousands of Superchargers around the world. The locations look like typical parking lots dotted with red and white chargers that can power a Tesla in 30 minutes.

Musk said in his tweet that the Supercharger will also feature “an old-school drive-in, roller skates, and rock restaurant.” Tesla is also planning to open Superchargers in Pacific Palisades, Venice, Marina del Rey and Westwood.

Join the Conversation


  1. Target is also opening a location in West LA / Sawtelle on Santa Monica Blvd. and Granville. The inside is already painted and they are hiring, so it will probably be open soon.

  2. The former Fred Segal buildings need to be redeveloped into mixed-use with housing above retail. These lots are just blocks away from the Expo line and allowing Target to sign an extended lease and keep these plots low rise is a huge loss for the city.

  3. Where exactly did the editor get this Tesla info from? Musk sent that tweet in January 2018 but didn’t reference that location. A Supercharger station is about to open in Santa Monica Place.

Leave a comment

Your email address will not be published. Required fields are marked *