The Santa Monica Pier has partnered with rideshare company Lyft to create designated drop-off/pickup locations for Pier events, including the upcoming concert series.
Lyft has agreed to a three-year partnership with the Santa Monica Pier Corporation and the sponsorship agreement includes a new approach to organizing rideshare trips with the goal of increasing safety while reducing congestion.
“As Southern California’s most iconic destination, the Santa Monica Pier attracts thousands of visitors and locals daily,” said the announcement. “This partnership will establish dedicated pick-up and drop-off areas throughout Downtown Santa Monica. During major Pier-hosted events, such as the upcoming Twilight on the Pier concert series beginning Sept. 5th, Lyft will employ additional temporary staging areas for driver and passenger pick-up zones to alleviate traffic conditions.”
The company will be dropping riders at specific points Downtown depending on their origin and all Lyft pick-ups will be encouraged from Main and Olympic. SMPC Executive Director Negin Singh said the Main/Olympic intersection has been identified as a safe location for previous events, such as the Los Angeles Marathon, and the information will be conveyed to the public through signage and in person at the shows. There will also be a shuttle for individuals who are unable to walk from the pier to the Lyft-location operated by the Santa Monica Free Ride.
Singh said they can’t physically force riders to exit or enter a car at specific locations but the reality of concert night traffic will make the designated spots attractive.
“Whether or not they were going to go to that specific spot, it will be almost impossible to pick up your ride from Ocean on concert days,” she said. “At the end of the day people do what they want to do but at the very least we can provide structures and suggestions to alleviate that congestion.”
Singh said there are safety concerns with passengers accessing cars at some traffic-heavy locations and that Lyft has experience working with their drivers for site-specific locations.
“Working with Lyft has provided us invaluable insight,” said Singh in a statement. “Learning about the intricacies of ride share, and how we can best implement a system that encourages quicker service, safer drop offs and pickups, and better communication with drivers will improve not just the Twilight on the Pier experience, but all of our events.”
TRAFFIC TIPS FOR TWILIGHT CONCERTS
Organizers encourage the use of public transit to access the concerts.
The following turn restrictions will be implemented between 5 and 11 p.m. in and around the Santa Monica Pier. Traffic enforcement will be out to enforce restrictions and keep traffic flowing.
* No Right Turn – Southbound 4th St at Colorado Ave
* No Turns allowed – Northbound Main St at Colorado Ave
* No Turns allowed – Southbound 2nd St at Colorado Ave
* No Right Turn – Northbound Ocean Ave at Broadway
* No Left Turn – Southbound Main St at Olympic Dr
* No Left Turn – Eastbound Moomat Ahiko Wy (PCH Off Ramp) at Ocean Ave
* No Right Turn – Southbound Ocean Ave at Seaside Ter
* No Left Turn – Southbound Ocean Ave at Olympic Dr
* Right Turn Only – Northbound Appian Wy at Seaside Ter
* No Left Turn – Eastbound Pico Blvd at 4th St
* U-turns on Ocean Avenue will not be permitted
A free Bike Valet service will be provided for each show just north of the Pier and west of the beach bike path on the sand area adjacent to Bubba Gump Shrimp restaurant.
Lot 4 South – 2030 Ocean Avenue, $5, starting at 6 a.m.
Lot 5 South – 2600 Barnard Way $5, starting at 6 a.m.
Civic Center Surface Parking Lot $5, starting at 4 p.m.
Lot 1 North – 1550 Pacific Coast Highway $25, starting at 4 pm
Lot 1 South will be closed at 2 p.m. to allow for emergency vehicle staging. All other lots will retain normal pricing and pay on exit operations.
Additional lock up station will be provided for Breeze Bike Share customers at:
* Lot 1 Breeze Station on beach bike path north of the Pier
* Palisades Park at the top of the Pier (Ocean and Colorado)
* Tongva Park (Ocean and Olympic)
* Ocean Front Walk under the Pier (Geo‐fenced Drop Zone)
* Chess Park on Arcadia Terrace (Geo‐fenced Drop Zone)