The 7th annual SANTA Monica Pub Crawl returns Saturday, Dec. 12, at 5 p.m. More than 30 local bars and restaurants from across the city will come together to raise money for those in need through a partnership with the Westside Food Bank. Last year, nearly 6,000 crawlers celebrated the season at the city’s most cherished holiday event by filling the streets as joyous Santas, reindeer and elves. In the last six years, the Pub Crawl has raised nearly $100,000 for the Westside Food Bank for those in need during the holidays.
The SANTA Monica Pub Crawl features four routes including Wilshire Boulevard, Main Street, The Pier and Third Street Promenade, all offering crawlers with wristbands food and drink specials such as $3 beers, $5 wells and $5 shots as part of the festivities. Tickets are $12 and are available at www.santamonicapubcrawl.com.
“Westside Food Bank is proud to be the beneficiary agency for the SANTA Monica Pub Crawl for the 7th year in a row,” said Genevieve Riutort, Chief Development Officer for the Westside Food Bank. “The event has helped to raise awareness about the issue of hunger in our community while also giving people the opportunity to make a difference while having a great time. In the past five years, the SANTA Monica Pub Crawl has made it possible for Westside Food Bank to distribute about a quarter million more pounds of food for local families in need. That makes a huge impact, especially during the holidays.”
SANTA Monica Pub Crawl participants are encouraged to dress in Santa/holiday attire so the streets of Santa Monica are filled with merry cheer. An Instagram contest (#SMPCSpirit) will award the crawler with the most impressive holiday gear with a special prize including gifts from a number of participating bars and restaurants. Groups of five or more can sign up their team to participate in the beloved Santa Scavenger Challenge scavenger hunt for more changes to win.
In order to participate, crawlers must follow three easy steps: choose a route, download the map and go to their official route starting location to collect their wristband. The pub crawl includes special offerings all night including $5 Stella drafts at participating locations. Other special offers include $3 slices at Joe’s Pizza, $4 Bud Light draft beers at Rusty’s Surf Ranch, $6 chicken quesadillas at Enterprise Fish Co., $5 Santa Monica Brew Works 310 beer and half price flatbreads at Del Frisco’s Grille, buy one-get one soft-serve at Tasti D-Lite and more. The official after-party will be held for an additional fee at Wokcano Santa Monica with food and drink specials, giveaways, DJs, dancing, photo booth and more fun holiday festivities.
The SANTA Monica Pub Crawl is a community event and encourages responsible drinking. Don’t drink and drive, and assign a designated driver at the beginning of the night or download Lyft and use code SMPC15 for $20 off the first ride. The Big Blue Bus will be selling unlimited bus passes for $4 on the pub crawl website. Additionally, Santa Monica Free Ride vehicles will be giving rides up and down each route and handing out Vita Coco Coconut Water for crawlers to hydrate along the way.
Crawlers can download the official “SM Pub Crawl” app for a complete list of bars, routes, specials, map, bus stops and updates, or visit the SMPC website at www.santamonicapubcrawl.com.
—Submitted by Kim Koury, Spin PR