Alliance Residential has announced the grand opening of Sway Santa Monica, a boutique community of 122 designer apartment residences. Located at 525 Broadway, officials described the building as “at the vortex of coveted cultured living, just seconds from the ocean, and within easy reach of popular Westside attractions, education and business hubs, and public transportation.”

Their announcement said the building is designed for discerning professionals, cosmopolitan couples, and anyone seeking modern coastal living.

“We are delighted to introduce Sway Santa Monica. The opening of this community is the culmination of years of hard work by hundreds of individuals focused on a common dream,” says Jonas Bronk, Southern California managing director for Alliance Residential Company. “All details of the project are drawn directly from the dynamic personality of Santa Monica. It was our goal for a project that strived for sustainability across all spectrums, including economic vitality, environmental sensitivity, and cultural vibrancy. Success for us is a more than just creating a place for some people to live; success is nurturing a community that is embraced by our neighbors and positively contributes to urban life.”

Amenities include luxury pool space with an outdoor projector screen for poolside cinemas, along with a kitchenette that has two 36-inch grills, an ice machine and outdoor dining area. Additional features include an onsite gym, art gallery, spa, dry bar, MP3 programmable doorbells and pet wash station.

Sway Santa Monica offers studios, one and two bedrooms, and multi-level walk up apartments with sizes ranging from 558 squarefeet up to 1,382 square feet. Rents run from$3,210 to $12,060 and leases arefor one year.

On-site management is handled by Alliance Residential Company. Visit or call (310) 347-0083 for more information.

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