The 2015 StokesMe fundraising initiative has begun. Put on by the SIMA Humanitarian Fund, retailers including the Jack’s Surfboards and the Rip Curl Surf Center, join other surf brands, athletes, retailers, consumers and StokesMe beneficiaries to work together with the goal of raising more than $100,000 for 15 surf-related organizations focused on improving the quality of life, health and/or welfare of people around the world.

In its fourth year, StokesMe is hosting a retail Add-A-Buck program, where each participating retailer asks its customers to add $1 to each purchase to directly go to the StokesMe campaign. These stores were hand-selected to participate in StokesMe’s Add-A-Buck program by the SIMA Humanitarian Fund Board of Directors.

Local participants include Jack’s Surfboards at 2012 Lincoln Blvd. and the Rip Curl Surf Center at 1451 Third Street Promenade.

All funds raised will go to the 2015 SIMA Humanitarian Fund beneficiaries including: AccesSurf, Best Day Foundation, Boys to Men, Boarding for Breast Cancer, Cystic Fibrosis Foundation, Jimmy Miller Memorial Foundation, John Wayne Cancer Foundation, Life Rolls On, Mauli Ola Foundation, Outdoor Outreach, STOKED, SurfAid, Surfers Healing, Valpo Surf Project and Waves for Water.

New for 2015, a database of volunteer opportunities, open to consumers and surf industry vets, has been established to support StokesMe and its beneficiaries. Dubbed the StokesMe Volunteer Corps, beneficiary organizations post their needs for volunteers from surf instructors or graphic artists. Everyone is invited to search the interactive list to find volunteer opportunities with StokesMe beneficiaries. Learn more at www.stokesme.org/events.

For additional information on StokesMe September events and opportunities to contribute, visit www.stokesme.org.

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