Protein For Pets (P4P), is opening of its newest store in Santa Monica on July 24. Marking its first store on the Westside and 10th for the Santa Monica-based company, Protein For Pets Santa Monica is located at 2621 Lincoln Boulevard in the Haggen’s Shopping Center. “The opening of a Protein For Pets store in Santa Monica marks many important milestones for the company,” said Founder and CEO Marco Giannini who plans to open three more stores within the next three months, including one in Valencia. “Protein For Pets Santa Monica is our first store on the Westside and the only one in the same city as our corporate office. Additionally, P4P Santa Monica reflects the beginning of the next phase of our continued growth which also includes the introduction of P4P Naked, an exclusive brand of raw dog food that we are rolling out this month.”

In addition each store stocks Poultry, Meat and Fish sections with more than 300 natural formulas of the highest-quality dry, raw and wet foods – all of which also have no corn, soy, wheat or animal by-products. There is also an extensive Exotic section for four-legged foodies which features such delicacies as Bison, Venison, Elk and Kangaroo. While the focus is on food, Protein For Pets also offers an exclusive selection of healthy and natural treats, toys, supplies and grooming products.

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