Cities are entered and organized around their major boulevards. The nine boulevard entrances to our City are San Vicente, Wilshire, Santa Monica, Broadway, Colorado, Olympic, Pico, Ocean Park and Lincoln. Along our boulevards are over 900 buildings. 87% of these structures (783 total) are currently 1 & 2 story buildings – a potential “gold mine” if properly developed.

If 1/3 of these buildings were to remain as is, or be developed through adaptive reuse with tax incentives, the remaining 525 buildings could be redeveloped as 3 or 4 story buildings. If so, these new projects could provide 15 million square feet of additional leasable area while still leaving 30% open space. Is our City’s appetite for growth so great that this would not satisfy our needs for the near future?

The following provides markedly different visions for the future of the Boulevards and our City. Will Santa Monica become an extension of Los Angeles, or will it retain its small beach town character?


The current alternative approach allows doubling building heights to 6 or 7 stories, concentrating development into fewer structures and creating a cityscape more akin to West Los Angles than Santa Monica. Shadows will cover the E-W Boulevards for a large part of the day and these structures would be adjacent to neighboring homes resulting in significant negative impact on their liveability. The new California codes regulate shading of adjacent properties and need to be enforced.


Re-developing to 3 or 4 stories could more than double current square footage, a substantial increase without impacting the City’s low-scale skyline. Another advantage is the City’s density could be spread over larger areas and time frames, minimizing the impact of density and vehicles in any single location. This would allow the City to grow at moderate pace and impact residents less while maintaining the City’s small town allure.


The other advantage is that it would preserve some of our historic building stock providing continuity with the past and preserving the unique character of our City for the future. And our Zoning code needs to encourage adaptive reuse of existing 1 & 2 story buildings – especially on narrow lots that don’t permit 3 & 4 story redevelopment. The retention of 1 and 2 story buildings might also provide additional workforce housing.

If not, we won’t know what we’re losing until it’s gone. The LUCE has a clearly stated goal of “Overall Height Reduction.” A simple 30-40-50 ft. code would provide clarity for developers as well as protect residents with an iron- clad cap on building heights. We need to close the Development Agreement (D.A. ) loophole that allows developers to exceed height limits through the provision of “Community Benefits”. These D.A.’s are one of the biggest causes of community distrust. The trade-off of community benefits for increased density, height, traffic and parking along with increasing land values resulting in higher rents and loss of local business is not an exchange that serves our community. Instead, the City should simply increase permit fees and use these funds to widen existing sidewalks, improve landscaping and enhance the function and beauty of our most important asset – our boulevards.

Ron Goldman, Thane Roberts and Robert Taylor
SMa.r.t. (Santa Monica Architects for a Responsible Tomorrow)

Ron Goldman FAIA, Thane Roberts AIA, Architect, Robert H. Taylor AIA, Mario Fonda-Bonardi AIA, Daniel Jansenson Architect, Samuel Tolkin AIA, Armen Melkonians Civil & Environmental Engineer, Phil Brock Chair, Parks & Recreation Commission. For previous articles, see

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