I don’t believe that naming the Santa Monica bike share program is the most pressing issue regarding this boondoggle. First and foremost, simple math indicates the possible $10.4 million cost to implement the program is enough money to buy at least 26,000 very good bicycles and give one to everyone who has any desire to ride the streets of Santa Monica. Second, the Jan. 11 New York Times has an article about the city of Montreal’s bike share program that ended up costing the city $25 million. Is Santa Monica that much smarter than Montreal?

Jack Schwellenbach
Santa Monica

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