Local NPR station KCRW introduces a new YouTube video channel called The Cue. The acclaimed radio station will recreate a new realm of themed video playlists selected by the station’s DJs.
Musical director and “Morning Becomes Eclectic” host Jason Bentley will introduce the new channel and in later episodes feature artists that launched their careers through KCRW.
Showcasing talents of Grammy winners like Adele and unknown bands of tomorrow is a constant goal of the programs run through this industry independent music supporter. As a flagship station for West Coast public radio, KCRW continues to prove its prowess as a technological innovator.
Picking up where MTV left off years ago this independent station is utilizing a public forum to help support musicians to showcase their art in the video realm.
“This is the next logical step in KCRW’s quest to discover music and share it. Just like we’ve always done sifting through the great world of music and uncovering the gems, we do so now in the vast music universe of YouTube,” KCRW General Manager Jennifer Ferro said.
The station will utilize its radio talent and transfer that into the visual world of the largest Internet video networking site. The exciting tastemaker lineup will consist of DJ Eric J Lawrence, a take on L.A.’s club scene with DJ Valida, quintessential California songs from DJ Anne Litt, visually inspiring sounds from Anthony Valadez, and music that makes you want to dance and cry from DJ Mario Cotto. The DJs will have a rare opportunity to reach a wider audience through the latest multi-media musical platform. KCRW can be found at 89.9 FM and www.kcrw.com and is licensed to Santa Monica College.