BERGAMOT STATION — This Sunday will be Black Friday for art collectors as Bergamot Station, Santa Monica’s seminal visual arts institution, plays host to “The Popular Art Auction,” featuring works from the likes of Jim Evans, Keith Haring and Andy Warhol.

Rare fine art posters and prints will be auctioned for a fraction of their normal value, giving folks an opportunity to expand their collections or start one from scratch.

Since 1984, Santa Monica Auctions has been putting on exclusive events featuring fine art. However, this Sunday’s event happens just once a decade, and promises great deals on collectibles.

Unlike previous years, The Popular Art Auction will be more of a liquidation sale of illustration, commercial art, original French lithograph posters, fine art prints and posters, pin-ups and sports art offered in both single and bulk lots. Collectors and newbies alike will sit, side by side, vying for the best price on an original Alberto Vargas.

Between 50 to 100 people are expected to bid on the spread.

Incredible art will be auctioned: A retrospective on Richard Duardo, Los Angeles’ own Warhol; a James Brown image, signed by James Brown himself; and mono prints for the Jackson Browne album cover also signed by the musician.

There will be a preview reception held on Saturday from 6 p.m. to 9 p.m. Experience an inside look that is usually only offered to collectors.

The continually updated catalogue along with registration and phone bidding forms are available at www.smauctions.com.

If you have never been to an auction, it’s an interesting snapshot into the business side of the art world.

The Popular Art Auction starts at 1 p.m. Sunday at Bergamot Station Arts Center at 2525 Michigan Ave. For more information, contact The Santa Monica Auctions at (310) 315-1937.

news@www.smdp.com

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