THIRD STREET PROMENADE — Less than two years ago, Andy Grammer was just another performer on the Third Street Promenade, dreaming of making it big while singing to locals and tourists.
Then, manager Ben Singer discovered Grammer, signed him, and shortly after Grammer landed a record deal with S-Curve Records.
With the single “Keep Your Head Up” climbing the charts, Grammer appeared on national TV shows and was labeled as one of the “10 Artists to Know in 2011.” Grammer now tours with widely known artists like Colbie Caillat and Natasha Bedingfield.
Grammer will return to his old stomping grounds for a free, one-night only performance to headline Downtown Santa Monica’s Winterlit holiday concert. The concert will be at 6 p.m. on Saturday, Nov. 26 at Wilshire Boulevard and Third Street Promenade.
“Santa Monica was the genuine birthplace of my art,” Grammer said. “I learned what I had to offer on the Third Street Promenade, working out the kinks in my music, and figuring out how quickly I could present what’s special about me.”
After graduating from college, Grammer was searching for the perfect place to showcase his music when he found the promenade. Performing with an array of jugglers, dancers, contortionists and preachers, Grammer was among the creative crowd that performs daily, hunting for tips.
Grammer’s favorite spot to perform was in front of the McDonald’s.
“I feel that playing on the promenade was one of the best ways I could have developed as an artist. I’m thrilled to be returning in November to play for the community that supported and helped to shape me,” Grammer said.
Opening for Grammer will be singer/songwriter Savannah Outen who was discovered on YouTube and has over 75 million views. Outen also has five songs on Radio Disney that made the Top 30 Countdown.
For more information about the performance and a complete listing of events, visit www.winterlit.com or www.facebook.com/downtownsantamonica.