DOWNTOWN — Miramax announced Thursday that Michael Lang has been appointed chief executive officer, effective immediately.

Lang will be based at the new Miramax headquarters in Santa Monica and will oversee the Miramax film library, which was acquired by Filmyard Holdings on Dec. 3.

Lang said he has long “admired the Miramax library, which includes many respected titles and award-winning films.”

“Based on the quality of these assets, I believe bringing new life to this library — by working with traditional and new partners will be an exciting and unprecedented story of growth and innovation,” he said. “I am honored by this opportunity, and I look forward to working with my partners as we build a new kind of media company.”

Lang, 45, most recently served as a consultant to Filmyard in its acquisition of Miramax. Prior to that, he was executive vice president, Business Development and Strategy, at Fox Entertainment, responsible for strategic initiatives across News Corp’s entertainment assets, including Fox’s film studio, broadcast network, sports and cable channels.

Lang played key roles in the acquisition of MySpace and the formation of the MySpace Music joint venture, and he led the creation of Hulu, with major broadcast partners. He was also involved in Fox’s mobile, digital and video game initiatives. He joined Fox in 2004.

Lang, who graduated from Claremont McKenna College and got his MBA at the Harvard Business School, began his career at The Walt Disney Co. in strategic planning.

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