SANTA MONICA PLACE — With the Third Street Promenade and the newly opened outdoor mall, Santa Monica is no stranger to high-end shopping.

However, with the grand opening of Nordstrom at Santa Monica Place on Friday, locals can now enjoy having the comforts of the fashion retailer chain in their very own neighborhood.

“The quality of the stuff [at Nordstrom] is a lot better, so it’s going to last a lot longer. And it’s much more convenient to have it here rather than like Culver City or the Grove,” said Jenna Ruth, a senior at Sarah Lawrence College in New York.

Unlike other locations, the Santa Monica branch offers a few tweaks, including Blue Stove restaurant on the third floor, which serves a variety of tapas-like plates, and a via C department, which showcases emerging fashion designers such as Alice + Olivia and Rag & Bone.

The store officially opened at 10 a.m., but doors opened early for a pre-opening “Beauty Bash” at 8 a.m. Employees in the beauty department demonstrating new cosmetics and fragrances for the fall season, as well as gave makeup lessons and skin care consultations.

“We just want to look at the smiles that the customers have when we are finished with them and see that we really changed their lives with the skin care and makeup,” said Gary Walker, a retail trainer at the Clarins counter.

Although the Santa Monica branch did not surprise most shoppers, loyal customer Cheryl Jacobson seemed content with her new “second home.”

“We dropped our son off at college, so of course we had to check out the opening here at Santa Monica,” said Cheryl Jacobson, a pediatrician in Seattle.

“When I moved [to Seattle] I was so homesick and the first thing that I did was ‘where’s the nearest mall?’ and walked into Nordstrom, and I felt much better. That’s the thing about Nordstrom, it makes you feel really familiar,” Jacobson said.

The 122,000 square foot store is three floors and houses a variety of clothing, accessories, shoes and cosmetics for women, men and children. Nordstrom will include major fashion labels such as Alexander Wang, 3.1 Phillip Lim, Marc Jacobs and Dolce & Gabanna.

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