Something special awaits the first 500 guests at the new Santa Monica Place on Friday, Aug. 6: Each of the first eligible 500 guests arriving at the Third Street entrance before the project’s official opening will receive a free Santa Monica Place Gift Card, with dollar amounts ranging from $10 to $500.

The three-level, open-air Santa Monica Place will feature a new roster of retailers and restaurants, including Bloomingdale’s, Nike, CB2, Louis Vuitton, Kitson, Juicy Couture and many more, plus the new dining deck with chef-driven restaurants and indoor-outdoor food court.

The grand opening celebration, which begins at 10 a.m., features KCRW’s Jason Bentley and The Legion of Extraordinary Dancers, as seen on the Oscars and “So You Think You Can Dance.” Stores and restaurants will open immediately following the 10 a.m. grand opening celebration.

The opening celebration kicks off a weekend-long set of special events, including the launch of The Mannequin Collective, an art exhibit featuring the works of 100-plus artists, designers, retailers and local cultural institutions; live bands; interactive art programs; and dance performances. One highlight is the first SunSets, where KCRW DJs will spin a live, happy hour soundtrack on the dining deck every Friday from 5 p.m. to 7 p.m.

Full details about Santa Monica Place can be found at santamonicaplace.com.

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