Starting tonight, Main Street will be open late the last Friday of each month, with participating businesses offering special activities.
The restaurants, boutiques and cafes along Main Street, which stretches south of Pico Boulevard to the Santa Monica city limit, are planning a multitude of events and discounts for these month-ending Fridays. Clothing store Dolce Vita, for example, will provide patrons with refreshments, while Deluxe Trim Nail Bar & Spa will offer live music, artwork and snacks.
Dhaba Indian Cuisine is adding a last Friday of the month complimentary appetizer with any entree or “thali” ordered.
The art, music, snacks and discounts found up and down Main Street until about 10 p.m. during last Fridays are meant to increase business, said Gary Gordon, executive director of the Main Street Business Improvement Association.
“This is an effort … to create awareness of the uniqueness of Main Street and the variety of stores and restaurants on the street, and to add some fun to an already enjoyable street,” Gordon said.
A full listing of Main Street Last Friday events can be found at www.mainstreetsm.com.