For the first time, the Los Angeles Marathon has a title sponsor in Honda.

Although Honda has been a sponsor of the event since 1995, the two have set up a partnership for the next three years, during which the race will be known as the Honda Los Angeles Marathon.

As in previous years, both the male and female winner of the marathon will receive a new car from Honda, in addition to cash prizes.

The partnership also includes charitable, marketing and community service elements. The agreement will highlight Honda’s community service outreach and the marathon’s commitment to encouraging racing on behalf of charitable causes.

“Honda’s commitment to the local community is both wide and deep, and having such a distinguished title sponsor reflects the significant changes we’ve made to deliver a great event for all of Los Angeles,” said Russ Pillar, L.A. Marathon president.

Honda will also be involved in the marathon’s pre-race exposition, neighborhood events along the course and the finish line celebration at the Santa Monica Pier.

The March 21 race, dubbed “Stadium to the Sea,” takes a new route beginning at Dodger Stadium and ending near the pier. The course takes runners through Downtown Los Angeles, Echo Park, Silver Lake, Hollywood, West Hollywood, Beverly Hills, Century City, Westwood, Brentwood and Santa Monica.

“The new course shows off some of the best of what Los Angeles has to offer, and is sure to make the Honda L.A. Marathon an outstanding, signature event for the running world, for spectators, and for Southern California alike,” said Tetsuo Iwamura, president and chief executive officer of Honda.

Registration information is available at

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