SMMUSD HDQTRS — Attempting to pass Measure A — the $198 parcel tax that would raise an estimated $5.8 million annually for the Santa Monica-Malibu Unified School district — campaign boosters have raised more than $332,000 since January, records on file with the Santa Monica City Clerk’s Office show.
The documents cover all fundraising efforts since the school board in January voted to place Measure A before voters in a special mail-in election with a May 25 ballot-return deadline.
The pro-Measure A campaign has spent $212,446 to date, mostly on direct-mail campaign literature.
In addition to fundraising, Rochelle Fanali, a co-chair of the campaign to pass Measure A, said hundreds of volunteers have been showing up at phone banking drives and participating in weekend precinct canvassing efforts.
“This coalition recognizes that we have something really worth protecting here in Santa Monica and Malibu and that’s why people are working so hard to pass Measure A,” she said.
To take effect, the parcel tax needs support from two-thirds of voters. Ballots can be dropped off at City Hall on May 25.
Donations listed in the campaign disclosure filings range from anonymous gifts of a few dollars to the $25,000 contributed by the Franklin Elementary School Parent Teacher Association.
Shari Davis, president of the SMMUSD Council of PTAs, said each of the 17 PTA groups in the district contributed to the effort, called the Campaign to Protect Quality Public Schools, together donating about $100,000.
PTA groups are allowed to spend up to 5 percent of their annual budgets on advocacy efforts, she said.
The well-financed pro-Measure A campaign contrasts sharply with the loosely organized group of parcel tax opponents.
Mathew Millen, an attorney opposed to Measure A who considered establishing a committee to fight the initiative, last week said he had not raised any money to campaign against the tax.