Not hitting rock bottom

October 29, 2012 6:29 PM

Share this Article

Author:

With the Dow dropping, as predicted, about 250 points, it’s time to think about buying. Certainly this should be true of Apple stock, which dropped from over $700 to under $600 for a brief moment. A hundred-point drop is worth a look.

As a covered call writer, of course, some of this made money for me.  Some of the stocks I’ve mentioned recently are down slightly, but some are up. For example, I’ve been following a test strategy on Bank of America for the past five months, based on holding a long term put at $5, and selling short term puts against that hedge each month. This strategy has been very successful, but I don’t think I can attribute the success completely to the option strategy. BAC has moved up steadily from about $5 to over $9, and that’s what has made the positions profitable. Had I bought the stock at $5 I would have made twice as much money, but that’s option writing.

Another example of a stock that’s remained really hot during the decline is Whirlpool. You might remember my mentioning that I bought some at $55. That position was called away on a call option at $85, at a really nice profit. But the stock has continued to move up toward $95. Yes I thought it was a good stock, but not that good, and I have no idea why it is moving up so strongly.

The housing market ETFs have continued to be good. The Freeport-McMahon gold and copper play has remained pretty flat, but with FCX at $38 during this dip I feel it’s a good purchase. The experts say that the demand for copper is stable, and while China is buying less of it right now, the supply has dwindled considerably so another shortage looms in the future.

Exxon, another of my favorites, has gone up so much I sold off the positions and took the profit. Green Mountain Coffee, where I wrote puts at $20, has shown good strength and, while it might not go back up to $100 a share where it once was, it seems like a solid company and I’ve made a nice profit on the put premiums.

So what’s gone down? Nothing else can compare to Apple’s drop. When the stock was at $690 I sold a put spread that would have made $4,000 for the month if the stock did not decline below $625. But it did, and for a while I had an unrealized loss of $25,000 (after gains of $17,000 earlier in the year). Now the stock has shown some strength and I’m optimistic that it might go back up over $625 before the expiration date on Nov. 16.

Meanwhile, however, when the stock was about $600 I sold five naked puts at $580 and took in a premium of $12,500. I think that Apple is still one of the best companies in the world, and still has a lot of innovative products to come. I’m impressed with their potential for TV and remote speakers controlled by the iPad, and I love the look of the new mini iPad. So if I have to buy the stock at $580 a share I’m OK with that. And if the stock goes up and I just keep the $12,500 premium I’m OK with that as well, and that will also mitigate my loss on the November put spread.

So much for what has happened so far this month. What’s going to happen in the future?

Some are unhappy with the projected increase of 2 percent per year growth. I don’t see why. As long as we are continuing to grow, especially after such a bad period, I think it’s a good sign. And the experts are saying there are lots of good signs.

For one, there is usually a growth spurt right after an election. For another, corporate earnings continue to do well. Third, Europe seems to be coming out of their slump. And forth, China, while not growing as it once did, continues to show signs of activity. So it is very likely that 2013 will be a good year. If the past is any predictor of the future, the market will go up later this year.

And finally we come to the same stock I’ve complained about for the several years that I’ve held it and it hasn’t moved up — Walgreen. It seems like such a good company, with good stores, and new stores opening up all the time. The experts said that I should have bought CVS instead, and based on price for a time, they were right. But, in looking at the data, I’m holding on to my Walgreen. The price-earnings ratio is much lower than CVS, and the dividend is much greater.

On the other hand, I might have to sell it to pay for my Apple stock if that goes below $580 next January.

 

For information about Merv Hecht and more details on the strategies and stocks he writes about in this column, visit his website at DoubleYourYield.com.

Other News

  • Fisherman Steve Escobar shows off his catch aboard the Ocean Pearl. (Photo courtesy Community Seafood)

    Linking fishermen, foodies at Farmers’ Market

    MAIN STREET — A seafood supplier at the Sunday Farmers’ Market on Main Street is making a splash with its new business model that connects consumers directly to fishermen, cutting out waste and cost in the process. Community Seafood does for seafood what Farm Fresh to You, SavRaw or other groups serving Santa Monica do for vegetables. For a set price each week, clients can stop by the market and grab a pre-set quantity of fish caught by a small [...]

    Read more →
    Business Featured Food Life News
  • Village Trailer Park (File photo)

    Village Trailer Park decision postponed until July

    CITY HALL —  The Rent Control Board will wait until the day before its drop dead date to decide whether or not to stand in the way of a development that would replace one of the last two trailer parks in Santa Monica. Board members decided Thursday to wait until the July 11 Rent Control Board meeting to consider for a last time a removal permit for the Village Trailer Park, the site proposed for a 377-unit apartment complex already [...]

    Read more →
    Business Development Featured News
  • F

    Rent Control Board divided on landlord fees

    CITY HALL — The Rent Control Board is sure that it wants to raise registration fees on rent-controlled apartments to close its yawning budget gap, but how much and who should shoulder the burden is still up in the air. The five member board went 20 rounds on the subject Thursday night, running through a wide range of ways to divide the $2 to $3 increase in the annual $13 fee between landlords and their tenants that covers the vast [...]

    Read more →
    Business Featured News
  • Military families get in free at pier aquarium

    SM PIER Starting this Memorial Day weekend, the Santa Monica Pier Aquarium will begin offering free admission to military families from May to Sept. 2. This is the third year the aquarium has collaborated with the National Endowment for the Arts, Blue Star Families and the Department of Defense to benefit veterans in the community. The aquarium will admit all active duty servicemen and women and up to five family members, sans charge all summer long. The aquarium is closed [...]

    Read more →
    Briefs Featured News
  • 052513_Scholarship

    SMC student wins national scholarship

    SMC — Santa Monica College psychology student Scott Pine was recently awarded with the Jack Kent Cooke scholarship, the largest privately funded scholarship of its kind in the nation. The generous scholarship grants students $30,000. Pine’s recognition marks the second time in three years that a SMC student was awarded the scholarship, college officials said. The winners are chosen by a selection committee made up of 37 admissions professionals, predominantly from selective four-year institutions. Pine was one of only 73 [...]

    Read more →
    Education Featured News Santa Monica College
  • Congratulations to former SMC Quarterback Alfonso Medina for winning the 2012-13 Student Athlete of the Year award. Medina threw over 60 touchdown passes, breaking the career record at SMC and leading the Corsairs to back-to-back Conference Championships for the first time in 30 years. (Photo courtesy Fabian Lewkowicz)

    SMC names Medina student athlete of the year

    SMC — Santa Monica College quarterback Alfonso Medina — who led the Corsairs to back-to-back Conference Championships for the first time in 30 years — was named 2012-13 Student Athlete of the Year this week. Medina was named one of 17 outstanding SMC students as 2012-13 Student Athletes of the Year in their individual sports, but this is only the second year the college picked an overall winner. All the student athletes were selected for demonstrating scholastic achievement as much [...]

    Read more →
    Education Featured News Santa Monica College
  • Seasalt's fried shrimp po'boy with coleslaw. (Michael Ryan michael@smdp.com)

    Food: More fish in the sea

    So much for soft openings. Seasalt Fish Grill, a casual seafood bistro, has been in business for less than a week and is already getting slammed with lines more familiar to Bay Cities Deli, a local institution with years of saturation. Located on a heavily traveled section of Santa Monica Boulevard, it’s easy to see why. While curiosity may have killed the cat, it’s working wonders for Seasalt. Once in the restaurant you may notice huge orders rolling out for [...]

    Read more →
    Featured Food Life Tour de Feast
  • Chef Govind Armstrong poses at the future home of his chef's garden on Abbott Kinney. (Photo courtesy John Blanchette)

    Food: Going a little south for brunch

    VENICE — I love a good brunch. It’s not necessarily the food or the bottomless mimosas (there’s usually cheap sparkling wine poured, which gives me a headache), but more the relaxed, pool-party atmosphere that keeps me in good spirits as I fight off the rapidly approaching Monday blues. Weekends seem so short these days, so any excuse to extend the feeling of freedom that comes with days off is welcomed. I have my favorite brunch spots. Brick + Mortar on [...]

    Read more →
    Featured Food Life
  • Renewable energy standards: Building blocks for nation’s future

    For the first time a United States president has announced that tackling climate change is a national priority. Yet, Congress shows no signs of passing meaningful legislation. For now, it’s up to states and localities to turn this declaration into action. But this isn’t new. When it comes to renewable energy, state policy has yielded by far the most progress. In 29 states this has come mainly through renewable portfolio/energy standards, known as RPSs. These laws require public utilities to [...]

    Read more →
    Columns Opinion Your Column Here
  • Letter: We’re people, not eyesores

    Editor: It is a debacle of human civility and liberty as an American citizen born in this country to not only have to endure the ignorant prejudices of others towards the homeless, such as myself, but also to be subjugated to harassment at the bullish hands of law enforcement or, more appropriately, Santa Monica’s henchmen. Being illegally detained without being read one’s rights for alleged “camping,” only to be held for the sole purpose of being told that the condition [...]

    Read more →
    Featured Letters Opinion
  • Letter: Lesson to be learned

    Editor: Sometimes less is more. Case in point, Santa Monica Place. Our shopping center recently won the 2013 Best-of-the-Best VIVA Global Design and Development Award from the International Council of Shopping Centers. When the center owner, Macerich, first proposed building three 21-story towers on the site, residents and the Santa Monica Coalition for a Livable City protested mightily. Macerich listened and the plan was abandoned. Instead, Macerich renovated within the footprint of the existing building. This is a shining example [...]

    Read more →
    Featured Letters Opinion
  • Santa Monica Pier (File photo)

    Report: Pier water quality hit hard by dirty birds

    SM PIER — Water quality near the Santa Monica Pier dropped in 2012, reversing much-celebrated gains from the year before, according to a report released Thursday by local environmental group Heal the Bay. Santa Monica went from all A’s during dry weather in 2011 to a B-grade in the summer and failing grades in both winter reporting periods, according to Heal the Bay’s Beach Report Card, an annual accounting of water quality on the West Coast. Other measurement areas in [...]

    Read more →
    Environment Featured News
  • A man walks his dog past a pine tree on Dewey Street on Thursday. (Photo by Daniel Archuleta)

    Task force blasts tree reports

    KEN EDWARDS CENTER — Members of the Urban Forest Task Force ripped into consultants’ reports on the health of Santa Monica’s trees Wednesday, and vowed to send their concerns on to the City Council for further review. The reports examined a small sample of Santa Monica’s 35,000 street trees and management practices surrounding the multi-million dollar contract with West Coast Arborists (WCA), the company charged with caring for the local urban forest. The reports were in response to claims raised [...]

    Read more →
    Environment Featured News
  • HERE IT COMES: Santa Monica High School starting pitcher Whitney Jones delivers a pitch against Paloma Valley during the third round of the CIF-Southern Section Division 4 playoffs on Thursday. The Samohi Vikings would go on to win, 8-1. (Photo by Paul Alvarez Jr.)

    Softball: Samohi romps way to semifinals

    MEMORIAL PARK — By the end of the first inning, it was clear who would be moving on. Santa Monica softball put a five spot on the scoreboard in the first frame punctuated by a leadoff home run by junior Sara Garcia that essentially spelled the end of Paloma Valley’s trip to the CIF-Southern Section Division 4 quarterfinals on Thursday at Memorial Park. The 8-1 win sends the Samohi Vikings to the division semifinals for the first time since the [...]

    Read more →
    Featured High School Sports
  • File photo

    Brief: Additional 405 lane to open on Friday

    This weekend, drivers on the Westside can expect a lane opening instead of a closure for a change. Metro, the I-405 Sepulveda Pass Improvements Project contractor and Caltrans announced they will officially open 1.7 miles of general purpose lane on today, Friday at 5 a.m. The opening will be northbound on Interstate 405 between Interstate 10 and Santa Monica Boulevard in West Los Angeles. This opening is touted as a significant “project milestone” that will add lane capacity to one [...]

    Read more →
    Featured News Transportation
  • Brief: SMFD hosts free CPR training

    Get some hands-on, hands-only CPR training for free, in honor of National CPR Week. The American Heart Association is collaborating with the Los Angeles County Emergency Medical Services Agency to coordinate a countywide effort to instruct hands-only CPR. Throughout the week, emergency responders and healthcare providers will be going out to demonstrate and teach how to save a life. The Santa Monica Fire Department will join the effort by hosting a CPR training session on June 4 at Santa Monica [...]

    Read more →
    Briefs News