MAIN STREET ‚Äî The Main Street Business Improvement Association is using When You Wish, a Venice-based crowdsourcing website, to raise $35,000 to fund this year‚Äôs Supreme Summer SOULstice.
The series of events includes “fests” in music, dance, food, fashion, juice and fitness, starting on June 23, said Gary Gordon, executive director for business association.
“Each [event] has a little bit of a different spin,” Gordon said.
In July, the focus will be on food and fashion. Gordon said the fashion portion is a new addition to this year‚Äôs SOULstice.
Gordon said the entire summer schedule of events are “all still being planned” and that the crowdsourcing website is just one of the ways that money is being raised.
At the time of this report, the event‚Äôs page showed just over $10,000 raised with 18 days left in the campaign. Gordon said that social media efforts on Facebook, Twitter, Instagram and Pinterest are also being used to raise awareness for the events.
The summer activities were initially created as a way to keep people on Main Street after visiting the Sunday Farmers‚Äô Market, Gordon said, and have since come to stand on their own.
“It‚Äôs really a community event,” Gordon said. “It‚Äôs just a great way to celebrate Main Street, and a beautiful Sunday in Southern California.”
The Main Street series of events is produced by the association and is in its 13th year.