How bizarre is it for the Big Blue Bus to refuse to accept ads from nonprofits like the AIDS Project Los Angeles, but accept commercial advertising? The reason was that the First Amendment could require the buses to accept ads from nonprofit causes that we would find objectionable (“BBB stays the course against nonprofit ads,” July 4).
Now the L.A. County Metropolitan Transportation Authority has found a way to accept nonprofit ads that it feels will satisfy this legal issue. Rather than follow that example, the Big Blue Bus says it won’t change its policy. This is pathetic and ridiculous.
It is now up to the City Council to either adopt the MTA approach, or refuse all advertising. If it cost a nickel or dime more for a ride, it would be worth it to do away with this discriminatory policy.