The Santa Monica Convention & Visitors Bureau is now on Pinterest, a social bookmarking site that lets users collect and share things they love on the web.

The Santa Monica page debuted Wednesday with 10 pin boards, including categories like “Free Things to Do,” “The Food,” and “The Nightlife.” Each pin board includes colorful photos, such as a shot of a fruit tart from the Urth Caffee, people playing beach volleyball and the interior of the Broad Stage. The board’s highlight dining, arts and culture, as well as summer essentials.

To kick-off the page and the release of the latest Santa Monica Official Visitors Guide, people are invited to pin their “Santa Monica PIN-spirations” for a chance to win a three-night stay at Hotel Casa del Mar, along with a beach tote bag filled with gift certificates.

To qualify, users must:

• Follow the official Santa Monica Pinterest page

• Create a Pinterest board of their own titled “My Santa Monica PIN-spirations” under the category “Travel & Places” with 10 pins that showcase local lifestyle

• The board must contain three pins from any of the Official Santa Monica Pinterest boards or the Santa Monica destination website, santamonica.com. Photos pinned to individual boards must contain the hashtag #SMpinspiration.

One winner will be selected by the bureau from one of the top 5 boards with the most repins.

For more information on the contest and to view the entry form, visit www.santamonica.com/contest.

Anyone can request a free copy of the 2012-13 Santa Monica Official Visitors Guide by calling (800) 544-5319 or view an electronic version in page-turner format at santamonica.com.

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