STRUTTING HER STUFF: A model walks down the runway at Santa Monica Place during last year’s Fashion’s Night Out. (File photo)

CITYWIDE — Join fashionistas from across the globe this Thursday as they flock to shops in celebration of the fourth annual Fashion’s Night Out.

Launched by Vogue in 2008, Fashion’s Night Out was an initiative to encourage people to go out and enjoy fashion again in a time that seemed otherwise less than celebratory.

Now in its second year on Main Street, the festivities have grown to more than 35 participating businesses across genre lines to include fashion boutiques, salons, restaurants, bars and purveyors of home furniture, according to the Main Street Business Improvement Association.

There will be parties, contests, giveaways and plenty of music.

If Downtown is more your speed, then check out Santa Monica Place and the Third Street Promenade where boutiques and brand-name stores will be offering discounts, cocktails and free gifts with purchase from 6 p.m. to 10 p.m.

For more information, visit fashionsnightout.com and search for Santa Monica.

 

kevinh@smdp.com