Merchants of Pico Blvd. and the Pico Improvement Organization present the annual PICO FALL FESTIVAL at the Santa Monica Civic Auditorium Parking Lot. Beginning at 10AM, a strong musical line-up is anchored by The Surf City Allstars with Beach Boy - Al Jardine. The musical entertainment will include an Air Guitar contest with the winner receiving a Fender Stratocaster guitar from the Allstars. Children’s activities include face painting, inflatable slides, and a rock climbing wall. Pico Merchants will offer art, clothing, sculpture, food, personal fitness instruction, pets, and photography. Other artist -vendors will show art, jewelry, and sculpture. Many merchants will give special promotional pricing for the day of the festival. The Art Department of Santa Monica College will display work for sale by students and instructors. This 7th Annual Pico Festival is sponsored by the City of Santa Monica, and Buy Local Santa Monica.