With Halloween rapidly approaching, the Westside Impact Project of Santa Monica is reminding all goblins and ghouls to celebrate responsibly.

Citing data obtained from Alcohol Monitoring Systems, the organization said via a release that national alcohol sales throughout this holiday season are second to only the Super Bowl.

“Santa Monica will have festivals, parties, costume parties — it’s one of the best places to celebrate,” City Council member Tony Vazquez said via the release. “There will also be many opportunities to drink alcohol. We ask all our citizens to be especially careful and responsible, particularly because there will be many children out celebrating as well.”

The growth of Halloween as a “drinking holiday” has taken the focus away from children, for whom holiday festivities have traditionally been arranged, the organization stated.

“We want everyone to have fun for the holiday, including adults, but let’s not forget that Halloween is about kids, who are out en masse in the streets,” said Trisha Roth, Santa Monica resident and Chair of Substance Abuse for Chapter Two of the American Academy of Pediatrics. “Our priority should be keeping our loved ones safe.”

 

— GREG ASCIUTTO