This Sunday, June 22, the Main Street Business Improvement Association will host their 14th Annual Summer SOULstice Festival on Main Street.
The festival will include live music, food, sidewalk sales, and shopping. Musical acts Black Crystal Wolf Kids, The Paul Chesne Band, the Neil Young tribute band, ‘Neil Deal’, and the reggae-rock band, Babylon Saints will headline the event. There will be a total of 15 bands on five stages.
Money raised at the event will support Heal the Bay, a local non-profit charity aiming to restore the Santa Monica Bay and maintaining coastal waters and watersheds in Southern California. Heal the Bay also supports Public Health and Education outreach programs and beach cleanup programs including Coastal Cleanup Day and ‘Adopt-a-Beach.’
“It’s a wonderful opportunity for us to connect with the Santa Monica community,” said Randy Parent Outreach Manager at Heal the Bay’s Santa Monica Pier Aquarium.
Attendees who purchase a five-dollar Heal the Bay wristband will receive a 10-percent discount at 40 participating restaurants and stores through the month of June. Wristbands can be purchased on T-Mobile, 220 Fitness, Hip’tique, and Main Street’s table at the Farmer’s market.
Head of the Main Street Business District, Gary Gordon says local businesses are doing a lot of social media to prepare for the event.
“It’s a great way to shop local and use your purchase dollars to support local businesses,” says Owner of Melrose Public Relations, Kelley Coughlan.
Coughlan expects thousands to be in attendance and not just from Santa Monica.
“It’s a free annual event that’s wildly popular among the community and we are anticipating people from all over Los Angeles to come out,” she said.
At the Rawvolution stage on the northeast corner of Main and Strand:
1 p.m. Black Crystal Wolf Kids (Indie tribute band)
2 p.m. Paul Chesne
4:30 p.m. Killing Cassanova
5:45 p.m. The Durgas
At the Edgemar Courtyard (2427 Main):
1:30 p.m. Chainsaw Brothers (Jump scat blues acoustic trio)
2:45 p.m. Highway 61 Revisited (Dylan tribute)
5 p.m. Dr. Wu (Steely Dan tribute)
At the OneWest Bank Lot (2811 Main):
1 p.m. Evil Nancy (8-piece horn band, rock)
3 p.m. Turn the Page (Bob Seger tribute)
5 p.m. The Rising (Springsteen tribute)
At the Kinney Stage (between Pier Ave. and Ashland):
1 p.m. Cubensis (Grateful Dead tribute)
3 p.m. Neil Deal (Neil Young tribute)
5 p.m. Petty Theft (Tom Petty tribute)
At the Pier Ave Stage (between Marine and Ashland)
1 p.m. Babylon Saints (reggae rock +)
3 p.m. Black Crystal Wolf Kids (Indie tribute band)
5 p.m. Jumping Jack Flash